Most people believes that
search engines and directories are the same thing. But it is not like that. A
search engine uses a program that searches web pages, which are mostly HTML
documents for specified keywords and returns the list of documents. A search
engine has two parts, a spider and an indexer. The spider is the program that
fetches the documents, and the indexer reads the documents and creates an index
on the words or ideas contained in each document.
But directories doesn't spider
or send robots to your website to index your pages. It indexes your pages
according to your submission and their guidelines. Some famous know are DMOZ or
Yahoo. When you go to a directory you go to their appropriate category page and
submit your website with appropriate title and description.
As search engines see your
websites from a completely different angle of a directory you need to take care
of the following things meta tags, alt tag (alternative text for your images),
title, content (key word density) etc. Directories just simply values your title
and description and if you submitted within their guidelines they are most of
the time happy with that.
What you need to do when
submitting to a search engine?
First of all make sure your
content is well written and keyword focused. If your site is about gardening
make sure you have spent enough time in researching about it and wrote a content
where the word gardening holds a good density. This is called the key word
density. Now other things you should focus is your meta tags like description met tag,
keyword meta tag. Make sure you have title tag, alt tags etc.
So in your next step you are
going to submit to search engines. If you are hard worker then it is preferable
that you manually submit your site to the search engines. Go to Google search
and check "submit url to google/msn/yahoo" and the result will take
you to the search engine submission location. If you are not very sure then
check global submission, Doorway Pagemaker or Indeedhits for paid and easy submission.
After you submitted your
website to search engine it will take some time for search engines spiders to
crawl your site and index it. Don't submit again and again to search engines to
get quick results because it will be considered as Spam by search engines and
your website might not be indexed.
When you are submitting you
site to search engines also submit to directories because they will also give
you some targeted traffic.
Resubmit to search engines only
when you make some major changes in your website.